Today I was asked to review the Motilo site, which I was keen to do as I’ve been interested in the idea of social shopping for a while but wasn’t quite sure how it all worked. Motilo combines social networking (of which I’m a big fan) with e-commerce (of which I’m a huge fan!) allowing you to shop online in real-time with your friends, build and share outfits, then buy the things you’ve found.
This really appealed to me as I have friends that I love to shop with but – due to not living in the same city – can’t always meet up with regularly in real life (my friend Vicky and I have been guilty of spending rather a lot of time emailing each other links to things we’re thinking of buying and giving feedback – not during working hours I hasten to add!).
Motilo aren’t a retailer as such – they act as an affiliate and have a team of stylists who select clothes to feature from lots of other sites. You don’t have to log in to view the site, but if you want to create an outfit you sign in using your Facebook account details, which makes it quick and easy to do. Creating an outfit was pretty intuitive - clear navigation and drag ‘n’ drop functionality.
Here’s the look I created (the pics could do with being a bit bigger I feel, but you get the gist):

Since I’ve no friends on Motilo yet (sob), I wasn’t sure how to chat online about my choices but you can email the outfit picture to people as well. Overall, it was quite a fun experience although the brands that are stocked currently are high end (the leather top I put in my outfit costs a whopping £815).
The site’s currently in beta, with the full launched planned for October. It will be interesting to see how it develops (and how the online/video chat works) and whether they expand to include more high street brands.
In the meantime, they’re running a competition to win a fabulous Mulberry bag – you can find information about it on their website and Facebook page. You can also keep up-to-date with them on Twitter.
Have you ever tried social shopping? If so, let me know what your experience has been.
xx
Post sponsored by Motilo.com