Unbelievably I’ve been blogging for almost five years now – and I didn’t consciously set out to start a blog! This blog actually began life as a work project rather than a personal pastime. Five years ago I was working at a digital marketing agency and the bosses wanted us to learn about social media. Since learning by doing is often the best way to really understand something, they set us all up as users on the company WordPress blogging platform and launched a competition to see who could build the best blog over a three week period.
We were told that we could blog about anything we wanted – work-related or otherwise. I decided to make my blog about fashion/shopping as I’d started reading other fashion blogs and enjoyed them. And due to my love of clothes I realised I’d never run out of things to write about, even if I could only afford to window shop! The name of my blog was a play on the WordPress tagline at the time – We blog therefore we are. A colleague in the agency’s design team created my header for me:
After the initial launch of the competition it was never mentioned again at work so most people lost interest and abandoned their blogs. I’d found blogging to be an enjoyable hobby through and was enjoying meeting other clothes-obsessed folks online through the blogging community and Twitter so decided to keep it going.
My main worry was how to get my content off the work blogging platform and set up my own independent blog. A friend helped me buy my domain name and export my content to a new blog as I’m not particularly technical. He also helped me out by hosting my blog free of charge but there are good hosting companies out there who are happy to help get things set up.
For the first few years I stuck to a rigid three times a week publishing schedule but over the past year or so I’ve eased up a lot as my personal circumstances have changed and my home life now takes far greater priority. I can’t envisage giving up the blog altogether though as I’ve met some lovely people through it and have been lucky enough to have been given some great opportunities, such as being part of the panel at this year’s Topshop Edinburgh Fashion Festival event:
You don’t need to be technical to set up and run a blog. The biggest commitment is time. Most people probably underestimate how much time it takes to write copy, take/edit photos, promote your blog and build a following. In the early years I put hours and hours each week into my blog – time that I just don’t have anymore.
As hobbies go though it can be incredibly rewarding, and also act as an online diary that helps you chart your development – both sartorially and personally. I really hope I’m still doing this in five years’ time.