Fashion isn’t just about the clothes we wear and the places we shop; it’s a far wider social phenomenon. From the kinds of food that we eat, to the films we see, almost every decision we make in the modern world filters into fashion.
As a part of culture, fashions differ across the world. Every now and then, though, there is a trend which takes such a hold that it grows all over the world. Perhaps the most recent trend to take off on such a vast scale is the switch to e-cigarettes. At a time when attitudes towards traditional cigarettes are changing due to the impact they have on our health, a popular alternative is finally emerging.
The surge in popularity
As more and more people learn about what e-cigarettes are and how they work, they are becoming increasingly popular around the world. Part of the success of this electronic alternative lies in the way in appeals both to those who are looking for a healthier alternative to tobacco, and those who are looking to quit altogether. As the popularity in vaping grows, more and more brands are becoming available; www.vapestick.co.uk being one of the most well-known.
Other ways of ingesting nicotine exist, but they have never seen great levels of success. This is likely to be down to the fact that they haven’t been able to offer a substitute for the act of smoking itself. While nicotine patches and gums are able to offer the user a dose of nicotine, they aren’t enjoyable, and they don’t spare any thought for the ritual of having a cigarette, which is a large part of the addiction for many people.
The cigarette as an icon
For many years, the cigarette was seen to be cool. Only recently, when the extent of the negative impact on our health has been addressed candidly and honestly, is this image beginning to be tempered, though this is not entirely gone. For as long as smoking is considered to be in any way ‘cool’, quitting aids have an upstream battle ahead of them.
E-cigarettes are able to expand their domain into the ritual of smoking a cigarette, and this is likely to help explain their popularity. Not only are smokers not forced to give up the act of smoking as immediately as they give up cigarettes, but they are still taking part in a sociable activity. Thus, the unhealthy trend of smoking cigarettes is quickly transforming into the healthier trend of ‘vaping’, and e-cigarettes.
Things have taken off quickly for the electronic cigarette, but it’s not all plain sailing just yet. As with any sudden change, governments have been quick to consider whether laws or regulations should be changed to control their use in some way. There have already been suggestions from US lawmakers that vaping should be banned on flights. In the UK, ministers are debating whether or not e-cigarettes should be considered for involvement in the ban on smoking in enclosed public spaces.
Over the coming months, decisions are sure to be taken around the world which are able to cement the future of the e-cigarette. When more conclusive studies have taken place regarding the use of electronic cigarettes, governments should be able to make better informed decisions regarding their use. If electronic cigarettes are indeed a healthier alternative to tobacco, there are very few persuasive arguments for curbing their use, in public spaces or anywhere else.
Until then, it will continue to be down to the public to make these decisions for themselves. Currently, the public are deeming electronic cigarettes to be an overwhelming success, whether as an alternative to tobacco, or as an aid to quitting altogether.